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Latest Stats On Local Marketing Online (Oct 2011)
November 8, 2011
Facts & Figures, Social Media | No comments
Would you have guessed that the San Francisco has the highest concentration of smartphone owners in the U.S. or that 12% of smartphone users access social media in restaurants?
Read on for more surprising facts and figures on local online marketing in the U.S…
- 18% of smartphone app downloaders used the Twitter app.
- 5% used the Yelp app.
- 5% used the Foursquare app.
- 39% used the Google Maps app.
- 58% used the Facebook app.
- Portland, OR has the highest rate of cross-platform behavior among adults 18-34.
- San Francisco has the highest concentration of smartphone owners in the U.S.
- 98% of U.S. consumers access social media at home.
- 27% of U.S. consumers access social media at work.
- 12% of U.S. consumers access social media in the car.
- 12% of U.S. consumers access social media in restaurants.
- 8% of U.S. consumers access social media in airports.
- 7% of U.S. consumers access social media at school.
- 45% of local deal visitors are very likely to recommend the daily deal site.
- Visits to coupon/rewards sites are up 11% since 2009.
Do any of these statistics surprise you?
Check out the stats on Social and Mobile marketing to U.S. consumers for more interesting facts and figures.

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