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Latest Stats On Local Marketing Online (Oct 2011)

Facts & Figures, Social Media  |  No comments

Would you have guessed that the San Francisco has the highest concentration of smartphone owners in the U.S. or that 12% of smartphone users access social media in restaurants?

Read on for more surprising facts and figures on local online marketing in the U.S…

  • 18% of smartphone app downloaders used the Twitter app.
  • 5% used the Yelp app.
  • 5% used the Foursquare app.
  • 39% used the Google Maps app.
  • 58% used the Facebook app.
  • Portland, OR has the highest rate of cross-platform behavior among adults 18-34.
  • San Francisco has the highest concentration of smartphone owners in the U.S.
  • 98% of U.S. consumers access social media at home.
  • 27% of U.S. consumers access social media at work.
  • 12% of U.S. consumers access social media in the car.
  • 12% of U.S. consumers access social media in restaurants.
  • 8% of U.S. consumers access social media in airports.
  • 7% of U.S. consumers access social media at school.
  • 45% of local deal visitors are very likely to recommend the daily deal site.
  • Visits to coupon/rewards sites are up 11% since 2009.

Do any of these statistics surprise you?

Check out the stats on Social and Mobile marketing to U.S. consumers for more interesting facts and figures.

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52% of New York small businesses do not have a website...now, that's a lot!