Can you guess how many Americans own a smartphone?

Answer: Approximately 117 million… that’s 38% of the population.

Read on for more interesting statistics on mobile marketing in the U.S…

• 38% of Americans own a smartphone.
• U.S. smartphone users have an average of 35 apps installed.
• 13-17 year olds are the most likely to upgrade from the free to paid version of a smartphone app.
• Teens 13-17 are most likely to respond to a smartphone ad regardless of how it was served.
• Smartphone users spend 2/3 of their mobile phone time on apps.
• 38% of connected device owners looked up product info for an ad while watching TV on their smartphone or tablet.
• 27% of smartphone users looked up coupons or deals related to an ad they saw on their smartphone or tablet.
• Nearly all mobile Internet users visit portals.
• 77% of all mobile Internet users visit email sites.
• 44% of all mobile Internet users visit social networking sites.

Do any of these statistics surprise you?

Check out the stats on Social and Local to U.S. consumers for more interesting facts and figures.