The latest stats by research company Nielsen about social media may surprise you…

• 46% of U.S. consumers were influenced by standard web ads on social media sites.
• 51% of U.S. consumers were influenced by standard web ads on social media sites that show which of your friends like or followed the advertised brand.
• 48% of U.S. consumers were influenced by web ads on social media sites that appear as a news-feed update.
• 64% of parents use social media to learn about brands.
• Parents are 23% more likely than non-parents to use social media as a creative outlet.
• 18% of U.S. adults online post links to videos, articles and sites.
• 62% of U.S. adults online used their TV and Internet at the same time.
• Adult social networkers watch TV too! 55% movies, 47% comedies, 47% dramas, 33% food/cooking.

Do any of these statistics surprise you?

Check out the stats on Local and Mobile marketing to U.S. consumers for more interesting facts and figures.